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On 18 January 2012, Puri Jagganath announced on his Twitter account that Pawan had agreed to do a film with him and filming would begin in mid-2012.
On 25 January 2012 Puri announced that the film would be produced by DVV Danayya on Universal Media banner and that filming would begin in May 2012 after Pawan completed filming for Gabbar Singh.
Rambabu sends a message to the commissioner of police that Rana Babu's guests should vacate the building to avoid themselves being killed along with Rana Babu by the people.
For gaining political mileage, Rana Babu starts a movement opposing the presence of other states people in Andhra Pradesh and makes it a big movement.
He even injures Ram Babu severely but he is saved by Smitha (Gabriela Bertante) , who works for a rival news channel.
The film was officially launched on 14 March 2012 at Puri Jagannath's office in Hyderabad. It was reported that Pawan Kalyan would be seen in the role of a news reporter and the female lead will be played by Tamanna.
Gabriela Bertante who performed an item number in Puri Jagannadh's Devudu Chesina Manushulu was chosen to play the second female lead role which will have some negative shades. Filming was set to begin in the second week of May 2012 after Puri finishes Devudu Chesina Manushulu.